Archive for creating

Sticking with it

AVENDANO-LLC-studio-3To create the type of art you want to create, it takes time and focus. You have to stick with it over time. Sticking with is all about faith. You have faith in yourself that you made the right decision. You have to take a really hard look at yourself. See if you’re doing everything you possibly can. Not just in creating art, but in getting your art out there. Doing what you have to do to share it with people. That’s what gets you going as far as continuing. Having faith in those principles. You have to develop principles that you apply to what you’re creating, and how you’re going about selling your art. It has to be true. It’s not about settling on tricks to get someone to buy a painting. It’s about staying true to all you’ve accomplished, and all you’re going to accomplish. With each stroke in every painting you have to be true to yourself. Once you do the work, once you do that type of analyzing, that where the faith in yourself takes over and your confidence evolves. You truly reach a place where you get to the place where all your hard work shows. Your creations show it. You become what you set out to be, and you can’t lose that. But it all starts with doing the work. There aren’t any shortcuts. Doing the work is what sustains you, and what takes you to the next level that you want to reach.

Making timeless art

"Reclining Nude" by John Andro AvendañoI think if an artist has actually done the work and knows themselves, then they can make something that is real. They are ready to begin making art that reaches for timelessness. They may not get there every time, but they can reach for it. They are involved enough in their own process to sidestep using trickery. They are ready to make art that will truly connect with people on a deeper level. It all comes back to being real with your vision and your emotions. And that’s hard. It is an important part of the difficult work of being an artist. For example, you can look at Picasso’s Blue Period, and say it now looks dated. With Cubism, he left it early, since there was nothing left for him to do in that form. It was a plastic concept. He knew when he’d reached the end of it. Once he started to really relax, and drew and painted his kids and his immediate friends, those pieces are timeless works. You want to keep developing that natural and childlike connection with what you’re trying to create. In no matter what time period you’re living in. Develop the work habits that get your own ideas and emotions into the work. Don’t paint in your head. Paint on the canvas, or whatever medium you choose. Paint every day. As you work, your soul starts whispering to you. And you need to listen to it. That’s where timeless art comes from. The connection to your own life force, and reacting to the universe we live in.

Creating work that has a sense of timelessness

"Evening Out" by John Andro AvendañoTo keep myself engaged in the process every day – I switch mediums – from painting to drawing, to sculpting in wood or metal, to woodcuts – using anything I can to make something that I like. The whole idea of creating is to make something I like to look at. And I feel that once someone buys a piece, it keeps giving back. Every time you look at it, it gives the viewer something different, something new It’s like rereading a great book you fell in love with. Once you get past the first read, you can unpeel layers and layers. Every time you read it again, see it again, you discover new pieces in a novel or a painting. That what artists and writers are doing – creating works that are timeless. I’m not interested in creating a shocking piece of art, you know, a tinfoil formaldehyde shark, or large duplicates of medical pills, or images of dead heads wrapped in plastic with eyes bugging out. That’s not for me, not what I’m after. There may be a market for that, but I leave that for other artists to do. Through my searches – I’m striving to create beauty, and make something that’s everlasting, I want to create something you’d put up in your house, and every time you look at it you discover something new. That’s what I like to think about, like to do, like to share. Living in the world now, people don’t want to look at art that feels like it’s stuck in the 1970s. They want a feeling of timelessness and expansiveness. People want a piece that remains fresh – time after time.

Finding Titles for Artwork

"The Brothel" by John Andro AvendañoI used to name my paintings if I had an emotional connection to them. While making a painting or drawing, the name would just come to me. Those are the best types of titles – when they just come out of the air. Now I call a piece ‘Untitled’ until I find a name, or it becomes an untitled series. For me, it’s much more about the process and doing the work than trying to figure out titles. I’d rather move on to the next creation. There are certain types of collectors who want to know titles of pieces. It helps to draw them into a painting, or helps them relate to it more. It may also help people investigate a painting on a deeper level. A name says something about a piece to the viewer, and they get specific ideas about the work.

It’s all the daily choices you make that make the difference

"Poe (Pearl)" by John Andro AvendañoWhether one is young or old, people are raised a certain way. For example, in our culture, many people think there’s still a thing called job security. There really isn’t. Security comes from within, not without. It’s all centered around the fear of not knowing if you can make a living – buy cars, clothes, get married – all the things people want in their lives. You have to realize, no matter what field you choose, you have to be able to pay the price of your choices. Since not matter what, no one else will ultimately bear that burden but you. It’s difficult to make the choice to be an artist when you’re married or have kids. Even so, if you’re going to be true to yourself, you’ll eventually get to the point where everyone’s pissed off at you. People close to you might call you selfish, or self-centered, egotistical, or self-righteous. A lot of people don’t like that type of pressure. You may not like it. It might not be the most pleasant thing to deal with. But no matter what, you’re going to have to be OK with it. You have to stay focused and move on. Because to live your life’s path is more important than anything. If you instill the idea in your kids that money is a security blanket, and you’ve given up a part of yourself to make a living, kids see that. If you’re tied up in a knot, and not living the way your true self speaks to you, they’ll follow the same path you’re teaching them. So there’s a lot at stake with learning how to live your life’s path. There’ll be a lot of pain, torment, indecision, and grief. But if you get past that, and you’re convinced, and you’ve convinced your loved ones there’s no other way, it becomes easier. I don’t do yard work, I don’t fix cars, I don’t really have any honey-dos. I create. That’s what I do. Seven days a week. If you put less than four hours a day into whatever creative pursuit you’re doing, whether it’s writing, acting, painting, or being a musician, chances are it’s not going to happen. It’s only when you’re so tired that you’re falling asleep creating because you can’t do anymore that day, then you know you’re on the right track. And when you make some money from selling your art, you buy materials. It’s the daily choices you make that will make the difference.

Don’t make excuses. Make art. Every day.

a-work-in-progressMaking art comes down to routine and habit. And that gets formed over many years. You have to get in the habit of getting up in the morning and starting. After you take care of  your emails or phone calls that you have to do, you have a cup of coffee, and then stand in front of your easel or sit at your table and start creating something. It doesn’t really matter what. Once you begin the process it takes off on its own. I get up around 7:00 a.m., have coffee, respond to emails, and start work about 9:00 a.m. I’ll stop at 1:00 p.m. and have lunch, then take care of more business. I’m back working in my studio by 4:00 p.m. And I’ll work until 3:00 a.m. There’s a dinner in there somewhere, but it’s not necessarily at the same time. There’s no mystery to it. If you want to create art, you have to work; you develop the habit. It’s about creating every day. Persistence matters. Not giving up matters. If you’re sick, you grab a piece of paper and do some drawing in bed. If you’re sick and throwing up, you grab some paper and draw in between times of being sick. If your leg is going to be amputated, get it amputated and then go back and make good art. There is no excuse, if you’re healthy and want to make art. There have been artists who were going blind and kept making art. Artists with no hands who painted with their feet. If they could do it, you can do it. Stop making excuses and make art.

Art is a search for your inner truth and a fight against inner lies

"Imagining" by John Andro AvendañoI find in my searches it comes down to believing or not believing what other people are telling you. Too many people believe lies, or are living lives based on lies, and it might not have even started maliciously. For instance, our parents believed certain things. Due to either how they were raised, or circumstance they grew up with. My dad and I used to go scuba diving in Palos Verdes, and as we drove home past all the large mansions, he’d ask me, “Isn’t that a beautiful home?” I’d say, “It sure is.” Then he would tell me, “There’s a criminal living in that big house. He’s stealing all the money that the rest of us have to work hard to get.” Over time, I figured out that was a lie. And I had to find a way to overcome that lie. Lies like that are passed along, in families, and in society, every day. Someone’s out to get you. You’re not good enough, you don’t look this way, you don’t sound this way, you’re too large, too thin, too old, too young. All of these daily judgments are lies. What do you do when someone you know is a liar and they tell you something? It doesn’t bother you, since you don’t believe anything they say. But, growing up, you believe people who love you and so you’ll just believe certain things. And they believed lies they were told, and they think they are helping you. So, in order to accomplish your dreams, you have to stop believing lies telling you that you aren’t good enough, and you can’t do it. Start listening to yourself instead. Which sounds easy, until you realize it also involves un-conditioning your mind and to stop believing all the lies you grew up with and accepted. You have to discover within, which are your own lies and truths. Everyone has to figure out what is real and what is false. I’m not saying this is anything new. I’m just saying, as an artist, it’s something I had to discover on my own through search. And that’s why searching and looking and being curious leads you to places where you’ll find answers that you can apply to your life, and to make art that comes from deep inside yourself. This is what worked for me.