Archive for selling art

Sticking with it

AVENDANO-LLC-studio-3To create the type of art you want to create, it takes time and focus. You have to stick with it over time. Sticking with is all about faith. You have faith in yourself that you made the right decision. You have to take a really hard look at yourself. See if you’re doing everything you possibly can. Not just in creating art, but in getting your art out there. Doing what you have to do to share it with people. That’s what gets you going as far as continuing. Having faith in those principles. You have to develop principles that you apply to what you’re creating, and how you’re going about selling your art. It has to be true. It’s not about settling on tricks to get someone to buy a painting. It’s about staying true to all you’ve accomplished, and all you’re going to accomplish. With each stroke in every painting you have to be true to yourself. Once you do the work, once you do that type of analyzing, that where the faith in yourself takes over and your confidence evolves. You truly reach a place where you get to the place where all your hard work shows. Your creations show it. You become what you set out to be, and you can’t lose that. But it all starts with doing the work. There aren’t any shortcuts. Doing the work is what sustains you, and what takes you to the next level that you want to reach.

It’s all the daily choices you make that make the difference

"Poe (Pearl)" by John Andro AvendañoWhether one is young or old, people are raised a certain way. For example, in our culture, many people think there’s still a thing called job security. There really isn’t. Security comes from within, not without. It’s all centered around the fear of not knowing if you can make a living – buy cars, clothes, get married – all the things people want in their lives. You have to realize, no matter what field you choose, you have to be able to pay the price of your choices. Since not matter what, no one else will ultimately bear that burden but you. It’s difficult to make the choice to be an artist when you’re married or have kids. Even so, if you’re going to be true to yourself, you’ll eventually get to the point where everyone’s pissed off at you. People close to you might call you selfish, or self-centered, egotistical, or self-righteous. A lot of people don’t like that type of pressure. You may not like it. It might not be the most pleasant thing to deal with. But no matter what, you’re going to have to be OK with it. You have to stay focused and move on. Because to live your life’s path is more important than anything. If you instill the idea in your kids that money is a security blanket, and you’ve given up a part of yourself to make a living, kids see that. If you’re tied up in a knot, and not living the way your true self speaks to you, they’ll follow the same path you’re teaching them. So there’s a lot at stake with learning how to live your life’s path. There’ll be a lot of pain, torment, indecision, and grief. But if you get past that, and you’re convinced, and you’ve convinced your loved ones there’s no other way, it becomes easier. I don’t do yard work, I don’t fix cars, I don’t really have any honey-dos. I create. That’s what I do. Seven days a week. If you put less than four hours a day into whatever creative pursuit you’re doing, whether it’s writing, acting, painting, or being a musician, chances are it’s not going to happen. It’s only when you’re so tired that you’re falling asleep creating because you can’t do anymore that day, then you know you’re on the right track. And when you make some money from selling your art, you buy materials. It’s the daily choices you make that will make the difference.

Communicating with sincerity builds strong relationships

"Forcefield" by John Andro AvendañoFiguring out how to talk with people, and making friends begins in childhood. When you’re a little kid you’re looking for friends. It might feel like you don’t have enough friends, or maybe you don’t have any friends. And you start to wonder about it. Why do some people have a lot of friends, and some don’t have any? Without knowing it, the people who have a lot of friends have stumbled upon the fact that if you start being interested in other people and start sharing with them, you’ll make people feel better. I’m talking about being sincere, looking them in the eyes, and listening to their stories. Someone is listening to them, showing an interest, commenting on the positive things they have going for them. Everyone wants to hear, “Hey, that’s a pretty good thing you can do.” Especially when you’re young and it’s true. All of this has to come from a sincere place; it can’t be faked. When you get to a place where you’re sincere with people, you become naturally motivational. You become a magnet for like-minded kind people. It’s all about giving back and helping people in a way where you don’t expect anything in return. One of the best things to do is help someone who isn’t in a position of helping you. And all this applies to making and selling art. When you approach a gallery, talk about what you can do for them, not the other way around. You want to offer something, and it will lead to them having the right, proper motivation to help. When you want to help a gallery owner or collector, with sincerity, you’ll get tenfold back. I see this as a universal law that can’t go wrong.